Auto Industry News: Jeep in Hot Water with Super Bowl Ad, Crawling with King of the Hammers & More
Jeep finds itself in hot water with its Super Bowl ad, while King of the Hammers crowns an emerging front
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Month: February 2018
Top 10 Embarrassing Moments While Hauling A Load
We’ve all been there. That moment when our inner idiot shines so brightly that a friend has to gently pull
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2019 Chevy Silverado: Adapt or Die
“If you ain’t first, you’re last,” the great fictitious race car driver Ricky Bobby once said. That fella certainly knew
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Mickey Bites Back: The Sidebiter Lock
When Mickey Thompson is mentioned, it’s usually the legendary drag, street, and off road TIRES that get the attention. But
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Tech Corner: Drivetrain Removal Do’s and Don’t’s for Beginners, Part I
Drivetrain ABC’s The drivetrain is perhaps the most important part of an automobile. After all, an automobile, by definition, provides motion dependent
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Use the Winter Lull to Ramp Up Springtime Speed and Performance Biz
It’s cold and only getting colder. That means the speed and performance side of the business is slowing down. Here
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Paramount’s IMPULSE Grille Transforms your F-150
A grille on a vehicle is like a mouth on a person. Some are happy, some are sad, some are
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Industry Regulation: When is Good, Good Enough?
This is Part 1 of a three-part feature examining the topic of industry regulation within the automotive industry. Who it
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Auto Industry News: Toyota Sets Electric Bar, Killer Willys Build, and More
It’s a week of crushing goals, surprising recalls, impressive builds, great anticipation, and unfortunate closings. Toyota smashed its hybrid goal,
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BOLT One Key For 2018 Renegade and Wrangler JL
The Jeep® brand is synonymous with adventure. If you need proof of this statement, just check out the new Jurassic
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