Activate More Grip With Whiteline Suspension Parts
Comfort and performance don’t always go hand in hand. That’s why auto manufacturers walk a fine line when engineering suspension components. In most cases, they produce parts that sacrifice performance for the sake of providing an enjoyable ride. As a result, one of the best ways to transform the dynamic of your vehicle’s performance is to make changes to the suspension.
Thankfully, there is a wide variety of quality aftermarket brands offering suspension components that improve performance and handling without sending you to the chiropractor. One such brand who is relatively new to the North American market is Whiteline.
Founded in Australia in 1991, Whiteline is the only brand in the world to market a full range of undercar chassis and suspension components that complements your spring and damper/shock absorber setup. Simply put, this means you get a completely tuned system and not just a collection of various brands.
Plus, while many suspension-savvy brands like to claim their products will increase your vehicle’s track performance, Whiteline puts its money where its mouth is. The company actually takes the time to track-test products, ensuring you get unrivaled performance—all without losing your ride’s daily-driver practicality.
Whiteline: Quality, Tested, & Tuned
From adjustable sway bars, lowering springs, MAXG coilovers, and handling kits to chassis bracing, alignment products, and chassis control bushing kits, Whiteline offers just about everything you need to activate more grip and improve performance.
The company largely serves popular late-model passenger cars. You’ll find German luxury, American muscle, Japanese tuners, and everything in between on their application list—yes, even a Dodge Journey. Better yet, Whiteline’s reputable sister-brand, Nolathane, has stepped in to provide quality suspension upgrades for truck and 4×4 enthusiasts.
“We’re excited to have both of our industry-leading brands in the US market,” says John Copeland, a representative of Whiteline/Nolathane. “Whiteline continues to be the leader in performance suspension for Sport Compact and Modern Muscle. Customers love our coverage and the benefits the products offer.”
Standing behind the two brands is Redranger, Australasia’s largest supplier of aftermarket suspension bushings and performance suspension components. For perspective, Redranger manufactures more than 2.5 million bushings and about 18,000 sway bars each year!
With that kind of muscle on board, Whiteline and Nolathane can take innovation to the next level.
Every component they produce features advanced designs and materials that will dramatically increase your vehicle’s balance, steering precision, and grip levels—all without significantly reducing comfort.
Essentially, you get to have your high-performance cake and eat it too.
“All Whiteline products, from full kits for the S550 Mustang to a Roll Center Kit for a Golf GTI, are driven by performance results and the need for innovation,” explains Copeland. “We’re constantly launching new products into the market. In fact, we already offer products for the new Supra and have Tesla Model 3 sway bars coming soon.”
Plus, he says, “Whiteline provides the driver with the exact results they’re looking for without breaking the bank!”
Nolathane: The Missing Half
Founded in 1974, Nolathane cut its teeth in motorsports, manufacturing brass bushings for vehicles competing in hill climb events. Over the years, the company’s product line evolved to softer formulations. It now includes suspension bushings, alignment correction products, complete suspension arms, and vehicle enhancement kits.
An excellent example of two halves making a whole, Nolathane serves the ever-growing number of SUVs, Jeeps, and pickups on the market with the same quality products customers have come to expect from Whiteline.
“Nolathane has been at the top of the Australian aftermarket for over 45 years,” says Copeland. “From Classic Camaro sway bars to Jeep JL sway bar quick disconnects, Nolathane offers a wide selection of products to fit a variety of suspension needs.”
Nolathane is also the number one replacement and enhancement bushing and chassis component brand in Australia and New Zealand. (So, it’s safe to say the brand has amassed a pretty solid reputation.)
What makes Nolathane bushings special is their unique construction.
Unlike rubber bushings, which are bonded by compression, Nolathane bushings are made of polyurethane and are mechanically-fitted. Plus, the center pin is lubricated so the component can pivot freely. This allows for sharper handling response and much better suspension control. The overall design also ensures longer suspension life, less repair time, and longer tire life to boot.
The best part? Nolathane’s innovative bushings maintain a price point similar to that of rubber. So, like its Whiteline sister, the brand offers great product value.
Softer. Stronger. Smarter.
Nolathane and Whiteline’s innovative technology and quality engineering allow for any vehicle to experience a far greater range of articulation and handling. This is true whether you’re off-roading at Moab or on your daily work commute.
To learn more about Whiteline, visit the website or follow along on social media.
