When Hard Parts Fail, Who Ya Gonna Call? Crown Automotive

Let’s face it, aftermarket upgrades are only good if the base vehicle is intact. It’s easy to lose sight of this, as the add-ons, mods, and tailored accessories are more fun to plan out than addressing the decline and failure of hard parts. But those hard parts do break, and when that happens it can be really difficult to find OE-grade replacements. Well, that is, unless you’re a member of the Jeep faithful. Then you get to call on Crown Automotive.

Over 50 Years Serving Jeep Enthusiasts

Crown Automotive’s history is somewhat unique, and it’s something that’s becoming rarer to find with each passing decade. Launched as just a small storefront in Boston in 1963, the company focused on doing one thing—and doing it really well. Committed to offering high-quality Jeep replacement parts and excellent service, Crown Automotive established a solid foothold in the market. (One that has since grown into an internationally-recognized brand with facilities in Nevada, Massachusetts, Georgia, Spain, and the Czech Republic.)

With over 9,000 different parts for Jeeps dating back to 1942, you can pretty much guarantee that if Crown doesn’t have it—no one will. The company stocks not only hard-to-find parts but also factory-discontinued parts. From driveline and suspension components to windshield washer nozzles and parking lamps, Crown’s lineup is extensive and diverse. The company sports a quickly growing catalog of OEM replacement parts and accessories for Chrysler and Dodge vehicles, as well.

“Because we know that Jeeps are driven harder than most other vehicles, we emphasize offering only quality parts,” says Crown Automotive. “In fact, we test parts on Jeeps before distributing them to our dealers to ensure that they meet our standards for quality.”

Quality Replacement Parts

As we said, it can be easy to lose sight of the base vehicle when dreaming up a new build. Say you’re restoring an old CJ, that’s totally roached out but has serious potential. Even if you’re on a rad off-road build, you’re still going to need door handles, mirrors, some body panels, weather stripping, a fuel tank, electrical components, and all the little things that make the Jeep functional. Crown is who you would want to call.

With that in mind, even if you’re not doing a restoration and have a fairly new Jeep, like a JK, hard parts like these can still fail and will need to be replaced. Crown Automotive is there for that, too. Really, if you own a Jeep, you need to have their catalog on your desk, nightstand, or in the glovebox.

Even as a Dodge lover, I know the importance of having access to this sort of product, as those hard parts are bound to fail. Not having to call a dealer and jump through hoops seriously takes weight off my shoulders.

Crown Automotive Has What You Need

Sure, you can buy cheap one-off parts for your build. Craig’s List, eBay, and classified ads have been bringing budget-minded buyers and sellers together for years. But when it comes to your prized ride or your restoration, the question is: do you really want to opt for cheap, used parts?

Yes, investing in all the period-appropriate, OEM handles, knobs, latches, and wiring can make for a hefty investment. But Crown Automotive has price points you really can’t argue with. Is it going to cost more than the bag o’ junk you could get from that shady guy named Wayne you met on the internet? Of course. But really, take into consideration what the slightly higher price point is getting you: industry leading experience and quality product. (Also, you won’t have to meet a Crown representative in a busy Wal-Mart parking lot for fear you might get robbed.)

“We know from experience that Jeep owners would rather pay a little more for a good quality part that’s backed by a strong guarantee,” says the company. “But we know that price is important as well. So, not only will you find Crown parts to be of exceptional quality, but you’ll find them at a great price too!”

To me, it only makes sense to lean on the guys who’ve been in the same game for over 50 years, instead of a brand who’s suddenly popped up to make a quick buck—or some random person from a classified ad. It also helps that Crown Automotive backs its line of product with a 12 month/12,000-mile warranty, in the rare case that an issue does come up.

Interested in meeting Crown Automotive’s trademark off-road brand? Click here to learn more.