Yakima 40th Anniversary Celebrations Kick Off With Special “Every Sticker Tells a Story” Contest
Share your favorite stickered adventure with Yakima as the brand celebrates its 40th Anniversary in the “Every Sticker Tells a Story” Contest! Read on to learn more about this cool opportunity, as well as the thoughtful company behind it. Oh—and did we mention there’s an incredible prize package valued at $2,000??
From humble beginnings as a mom-and-pop shop to one of the biggest names in outdoor accessories, Yakima’s rise to the top has been a story of determination, success, and dedication to its craft. Whether it’s storage racks, camping gear, cargo management systems, trailers, or even just spare parts, Yakima has established itself as an innovator in an incredibly competitive and diverse market. An innovator who isn’t just interested in quality products, but in actively transforming the way that people travel and enjoy the great outdoors.
The Yakima Brand
Launched in 1979, the Yakima brand grew quickly under avid kayakers and cyclists, Steve Cole and Don Banducci. With a bold vision for future adventure travel, the two named their company after the Native American word for “full of life.”
Finding initial success with kayak foot braces—designs that are still in use today—the company branched out into multi-sport racks. The new focus proved immensely successful for the brand, with Yakima bike racks making their way onto every race vehicle at the 1984 Summer Olympics.
The “what” being established, improving the “how” came next. And thanks to Yakima’s Q Tower System, carrying outdoor gear became safer, easier, and more secure. Staying in tune with customers, the Yakima brand continued to expand its offerings, as well as its operations, crafting solutions for every type of adventure across dozens of countries. “Today, we continue to lead the niche we helped establish so many decades ago—with the same enthusiasm for the widest skies and the open road,” says the company.
Which brings us to the Yakima 40th Anniversary. Forty years of setting industry standards by staying close to the values and principles that made the brand special in the first place. Empowering customers, staying true to its product, and sharing a passion for shared outdoor experiences—this has been the Yakima way.
So, how does a company with an appreciation for good stories and a thirst for adventure celebrate its anniversary? By reaching out to its customers to share their adventure stories—in a fun and innovative way, of course.
Yakima 40th Anniversary Contest
“From white water rapids to skyscraping pine trees, you take pride in your journeys—and we take pride in being your trusted sidekick,” says Yakima. “You’ve driven our racks through sunshine and snowstorms, truly living out not only the destination but also the journey. As badges of honor, we’re sure you’ve collected stickers along the way to tell your tales, and we want to hear about them.”
That’s right. To say thanks for the past four decades of riding, climbing, camping, paddling, and surfing, Yakima wants its fans to send in their favorite pics featuring destination stickers and Yakima gear. (How fun and easy is that?)
Created for adventurous and travel-loving customers, the contest asks people to snap a photo featuring a sticker from all the places they’ve been with their various Yakima products. Grand prize is a Yakima 40th Anniversary package, packed with $1500 worth of your choice of Yakima products, plus a $250 gas card and a $250 VISA gift card for road trip snacks and souvenirs.
All of that just for uploading a selfie with your car and some stickers? Yes!
The contest wraps up August 31. So, make sure you get your pictures in now for a chance to celebrate with Yakima in style. And check out what some of the competition has already uploaded!
